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Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry; if you are confused about this stuff, you are not alone.

As a marketing strategy

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic.

List of Search Engine

arrow01 AOL Search
arrow01 CompuServe Search
arrow01 Groovle
arrow01 MySpace Search
arrow01 Netscape
arrow01 Ripple
arrow01 AltaVista
arrow01 Ecocho
arrow01 Everyclick
arrow01 Forestle
arrow01 GoodSearch
arrow01 Rectifi


arrow01 A9.com
arrow01 Alexa Internet
arrow01 Ciao!
arrow01 Ecosia
arrow01 Facebook
arrow01 Ms. Dewey
arrow01 Yahoo! Search
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